Updated: Sep 16, 2020
There are 110,547 non-profits vying for support in California. Community engagement is critical to the mission, helping gain vital support for the organization. Due to the rapid transformation of the digital world, traditional messaging is increasing missing the Hispanic population. Hispanics have uniquely embraced the digital world, outpacing many other demographics. As their economic strength has increased, they increasingly expect authentic messaging with native language and culturally relevant content. Community involvement is a key part of Hispanic culture. Organizations that adapt their messaging are rewarded with highly connected and engaged supporters.
Hispanics make up nearly 40% of the population in California, with 70% of those speaking Spanish at home. They are at the forefront in adopting technology in their daily lives and are more likely to use Facebook (69%), Instagram (51%), YouTube (78%), or Twitter (25%) than any other racial demographic according to the latest Pew Research. 92% of Hispanics have internet access with 55% spending five or more hours online. Hispanics are more accessible than ever to your message.
I can help you get your message out. I have experience as a social media manager; I curate and translate content to share with the Hispanic community. Having lived in Spanish speaking countries for many years, I am fluent in both language and culture to adapt messaging for your target audience. I bring the background in non-profit operations, and the cultural intricacies of digital messaging. I will support your mission and aid you in connecting to one of the most dynamic and valuable demographics in California.
Give me a call, and we can discuss your goals.